Strategic Intent #6 - Philanthropic Support:
Maximize the impact of philanthropic support on our ability to keep pace with the changing healthcare needs of our community.
Key metric:
- Raise a total of $60 million dollars by 2012 for approved projects and services.
Strategic Initiatives:
- Finalize and begin implementing a comprehensive, five-year development plan, with specific case statements and giving opportunities aligned with the organization's strategic plan and strategic intents, by May 1, 2009, to include cases for:
- Primary Care Clinics in Marina and Carmel
- Primary Stroke Center
- Wellness Initiative
- Publicly launch a capital campaign commemorating CHOMP's 75th anniversary by October 1, 2009.
- Conduct an internal communication/education campaign for employees and physicians regarding the role and value of philanthropy by December 31, 2009.
Why This Is Important:
As the gap between reimbursement and cost widens, we are increasingly challenged to obtain other funding sources to protect our ability to serve our patients. Philanthropic support enables us to provide services that we would not otherwise be able to provide, and it enables us to maintain and enhance our facilities on behalf of the community while minimizing the impact on what our patients pay for our services. In addition, growth in philanthropic support demonstrates our success in earning the trust, engagement, and investment of our community.
