Strategic Intent #7 - Optimal Clinical Portfolio: 

Community Hospital will regularly examine the changing demographic and healthcare needs of the residents of the Monterey Peninsula and surrounding communities to ensure that we provide the optimal portfolio of clinical services.

Key Metrics:

1   Achieve a minimum of 1 percent annual real growth in net revenue (after deducting price increases). 

2. Achieve volume targets in key strategic elective services within the timeframes established. 

Strategic Initiatives: 

  1. By August 1 of each year, review our portfolio of clinical services, make appropriate adjustments to existing services and/or add new services, and select key strategic elective services and their volume targets for the coming year.
  2. Implement the hospital's three-year plan, ending May 31, 2010, for employer outreach on the Monterey Peninsula and surrounding communities.   
  3. Develop and implement appropriate marketing plans for each of the selected key strategic elective services within six months of their selection as key strategic elective services or the development of differentiated, marketable service components, whichever is later. Marketing efforts may be directed at physicians and/or consumers, as appropriate to the service.
  4. Develop and implement a plan to conduct focused financial discussions with key employers.  
  5. Fully implement the customer relationship management service by August 1, 2009, to maximize marketing efforts in order to build and maintain customer loyalty. 

Why this is important: 

Meeting the healthcare needs of those we serve is our mission, and that mission drives us to provide some services that do not generate sufficient revenue to be profitable but are critical to meeting community needs. In order to continue doing so in today's extremely challenging reimbursement environment, we must also offer the optimal portfolio of clinical services that are profitable. That optimal portfolio will change over time and may include increased focus on elective services with the potential for drawing patients to Community Hospital from a wider geographic region than our local community.