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2014 News

Moms gather as part of global breastfeeding record-setting attempt


Contact: Brenda Moore (831) 625-4544

Global BIG Latch OnMONTEREY, Calif. — Moms and their babies are invited to gather at Community Hospital of the Monterey Peninsula this Saturday, August 2, for the Big Latch On, a worldwide effort to set a new record for simultaneous breastfeeding.

At 10:30 a.m., moms at participating sites will breastfeed for a minimum of one minute to be included in the count. The Big Latch On has been held annually since 2005, launched in New Zealand by Women’s Health Action, and participation has grown each year. The current record was set in 2013, when 14,536 children were breastfed at 845 locations in 28 countries.

The event is held during World Breastfeeding Week, to encourage breastfeeding and raise awareness of its benefits, including:

  • Breastfeeding protects babies from infections and illnesses, including diarrhea, ear infections, and pneumonia.
  • Breastfed babies are less likely to develop asthma.
  • Children who are breastfed for six months are less likely to become obese.
  • Breastfeeding reduces the risk of sudden infant death syndrome.
  • Mothers who breastfeed have a decreased risk of breast and ovarian cancers.

Community Hospital’s commitment to breastfeeding is recognized through its designation as   Baby-Friendly™. The "Baby-Friendly™ USA" Hospital Initiative is a global program sponsored by the World Health Organization and United Nations Children's Fund (UNICEF). Based on those groups' Ten Steps to Successful Breastfeeding, the designation is awarded to birth centers that offer breastfeeding mothers help and information for gaining the skills and confidence needed to successfully initiate and continue breastfeeding.

Saturday’s event at Community Hospital is from 10-11 a.m. on the hospital’s main level, near the Comprehensive Cancer Center entrance and is organized by the hospital and Monterey Doula. Please RSVP at






CommunityHospital of the MontereyPeninsula, established in 1934, has grown and evolved in direct response to the changing healthcare needs of the people it serves. It is a nonprofit healthcare provider with 220 staffed acute-care hospital beds and 28 skilled-nursing beds, delivering a continuum of care from birth to end of life, and every stage in between. It serves the MontereyPeninsula and surrounding communities through locations including the main hospital, outpatient facilities, satellite laboratories, a mental health clinic, a short-term skilled nursing facility, Hospice of the CentralCoast, Peninsula Wellness Center, and business offices. Find more information about CommunityHospital of the MontereyPeninsula at

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