Moms, babies gather for global breastfeeding record-setting attempt
FOR IMMEDIATE RELEASE
Contact: Monica Sciuto (831) 622-2756
July 15, 2015
MONTEREY, Calif. — Moms and their babies are invited to Community Hospital of the Monterey Peninsula Saturday, August 1, for the Big Latch On, a worldwide effort to set a new record for simultaneous breastfeeding.
At 10:30 a.m., moms at participating sites will breastfeed for a minimum of one minute to be included in the count. The Big Latch On has been held annually since 2005, launched in New Zealand by Women’s Health Action, and participation has grown each year. The current record was set in 2013, when 14,536 children were breastfed at 845 locations in 28 countries. Last year, 30 moms and their babies took part in the 2014 event at Community Hospital.
The event is held during World Breastfeeding Week, to encourage breastfeeding and raise awareness of its benefits.
• Breastfeeding protects babies from infections and illnesses, including diarrhea, ear infections, and pneumonia.
• Breastfed babies are less likely to develop asthma.
• Children who are breastfed for six months are less likely to become obese.
• Breastfeeding reduces the risk of sudden infant death syndrome.
• Mothers who breastfeed have a decreased risk of breast and ovarian cancers.
Community Hospital’s commitment to breastfeeding is recognized through its designation as Baby-Friendly™. The "Baby-Friendly™ USA" Hospital Initiative is a global program sponsored by the World Health Organization and United Nations Children's Fund (UNICEF). Based on the groups' Ten Steps to Successful Breastfeeding, the designation is awarded to birth centers that offer breastfeeding mothers help and information to successfully initiate and continue breastfeeding. In 2014, Community Hospital ranked in the top 10 out of 251 California delivery hospitals for successful breastfeeding efforts, according to a report by the California WIC Association and UC Davis Human Lactation Center.
Saturday’s event at Community Hospital is from 10-11 a.m. on the hospital’s main level, near the Comprehensive Cancer Center entrance and is organized by the hospital; La Leche League and its Live, Love, Latch program; Monterey Doula; members of Birth Network of Monterey County; and Community Hospital Family Birth Center staff and physicians. Following the Latch On at 10:30 a.m., a panel including a physician, nurse, lactation consultant, and members of the community will talk about positive outcomes associated with breastfeeding and answer questions. Please RSVP at www.chomp.org.
ABOUT COMMUNITY HOSPITAL
Community Hospital of the Monterey Peninsula, established in 1934, has grown and evolved in direct response to the changing healthcare needs of the people it serves. It is a nonprofit healthcare provider with 220 staffed acute-care hospital beds and 28 skilled-nursing beds, delivering a continuum of care from birth to end of life, and every stage in between. It serves the Monterey Peninsula and surrounding communities through locations including the main hospital, outpatient facilities, satellite laboratories, a mental health clinic, a short-term skilled nursing facility, Hospice of the Central Coast, Peninsula Wellness Center, and business offices. Find more information about Community Hospital of the Monterey Peninsula at http://www.chomp.org/